✦ Our Story

Bayaluxe was born from a dream —
a dream to redefine beauty,
not as perfection,
but as presence, softness, and soul.

Rooted in South Africa,
our mission goes far beyond lashes.
We’re here to help women see themselves clearly,
embrace themselves completely,
and shine — unapologetically —
whether they’re stepping into the world,
or returning home to their truth.

We believe beauty is not about hiding.
It’s about honoring what’s already here.
A quiet confidence.
A spark in the eye.
A sense of wholeness that begins within.


Our lashes are a reflection of this belief:

🌿 100% vegan & cruelty-free
☁️ Feather-light, invisible-band design for seamless comfort
✨ Handcrafted in small batches — each cluster cut, checked, and placed with care.

Because we know:
sometimes, these lashes will be worn in life’s most unforgettable moments —
a job interview, a wedding day, a first performance.
We’re not just making lashes.
We’re crafting something worthy of those moments.


At Bayaluxe, we don’t rush trends.
We create with intention.
Each product is designed to enhance — never overpower — your natural beauty.

To us, lashes aren’t just about how you look.
They’re about how you feel:
Seen. Ready. Real.

We’re here for the woman who dreams deeply,
moves gently,
and dares to show up as herself — again and again.

Bayaluxe — Made for Magic.
Made for Women With Soul.